#BROOKS TRANSMIT 2 HOW TO#

Snapchat and Instagram filters were a way for teenagers to enhance selfies, but the underlying technology could be used by brands to transform regular customers into brand advocates, much like Facebook did with frames and filters. The idea behind these and the whole Snapchat platform is to generate buzz around a topic and drive people to search for further information themselves, making them more engaged.

Enter stories and “leaks,” like the most recent one from Samsung. In the spur of the moment, though, it could be exciting or create engagement. Not all content is created equally, and neither will it remain relevant a few months or years from now. Don’t fool yourself and broadcast without a clear plot, based just on improvisation. Try to engage regularly in this type of activity, varying your subject, from once-in-a-lifetime events to daily behind the scenes of your company to show a human side. Keep in mind that replays are more important than initial views.

The broadcaster needs to keep it short and sweet, introducing the audience to the atmosphere of the event, remaining relaxed and natural while highlighting the main points. Live videos are more popular than ever, and this trend will continue to grow, yet this new type of media is one of the most difficult to create. Brands are starting to capitalize on that. Harness the power of live contentĪs visual creatures, we are most attracted to moving images. Here are the top 10 ideas to help you stay creative next year. However, some trends are emerging, at least on the large, general networks like Facebook and Instagram, which continue to remain the primary traffic drivers. This is because each network has a particular sweet spot, and most of the time, content needs to be trimmed and repurposed to fit the rationale of the medium. There are over 100 social media networks to choose from, ranging from general purpose to travel, photo sharing or business networking, and it is costly and challenging to be present on more than five. The first question a company must ask is which platforms are the best to transmit their value proposition to the right people.

#BROOKS TRANSMIT 2 HOW TO#

We have come a long way in our acceptance of what social media is and how to use it for commercial purposes.

Brooks transmit 2